I remember back in 2000 when the whole “premium denim” craze began. It was suchÂ a different era because the moment Seven for All Mankind (7’s) launched in 2000, everyone thought it was completely normal and ok to spend $130 for a pair of jeans. Yeah, I know they were considered premium, but before then, spending over $100 onÂ pair of jeans was simply unheard of.
After I got my first pair of 7’s, I felt somewhat accomplished. I ordered my first pair of standard wash from Nordstrom in the spring of 2000 and that was the beginning of my “premium denim” obsession. I remember seeing them for the first time inÂ Lucky Â magazine. I was in love. lol
After the Seven’s, I started purchasing every new designer pair of jeans that came out.Â Deisel, Joe’sÂ Citizens of Humanity, True Religion, Earnest Sewn, DL1961, Page Denim, JBrand, etc. etc, etc.
I immediately fell in love with the different pocket designs that each brand offered and the way the jeans would automatically snap back into the original wear after a good wash and dry. Some people couldn’t understand the hoopla but I was hooked. Ever since that first purchase of 7’s, my wardrobe consisted of nothing but high end denim. It’s just in recent years I’ve realized you don’t have to spend $200 on a great pair of designer jeans, there areÂ Continue Reading →